Artificial intelligence and its impact on corporate social responsibility
DOI:
https://doi.org/10.56294/pa202532Keywords:
artificial intelligence, social responsibility, organizations, impact, threats, innovation, social changesAbstract
Artificial intelligence has been a technology that is constantly innovating interaction, consumption and expression in society itself. It is essential to examine the interaction and link between corporate social responsibility and artificial intelligence. To analyze the impact of artificial intelligence on corporate social responsibility commitments and evaluate how these impacts are perceived by organizations, identifying possible benefits and threats. An exhaustive literature review was conducted on artificial intelligence and its influence on corporate social responsibility. This review allowed identifying the possible positive and negative aspects that organizations present when adapting to different social changes. It is necessary to evaluate the link between corporate social responsibility and human capital, since both areas are crucial and complement each other in an organization. It highlights an innovative approach to strategies that identifies the contributions of CSR to different aspects of human talent, both internal and external, and analyzes its influence on personnel performance, a critical factor in organizational decision-making
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